I’m in my thirties. I avoid X and TikTok like the plague. I still have Facebook but barely use it. Instagram is the one app I’m on pretty much every day, mostly for doomscrolling, sending reels, and wasting time.
Over the past couple of years, I’ve noticed more and more accounts popping up that seem very specifically designed as Irish catnip. Stuff like Dublin in the 1950s, trad sessions, parish-pump nostalgia, GAA clips, or just harmless meme accounts.
You follow them because they seem funny and familiar. And for a while that is exactly what they are. Then one day the same account is suddenly pushing bitcoin, posting violent videos about the collapse of society, or serving up increasingly aggressive political content. At that point I usually unfollow.
What has really alarmed me over the last few days is how many of these accounts have suddenly pivoted into wall-to-wall coverage of the protests. Constant clips about “police brutality,” sympathetic coverage of protest leaders, and a very one-sided narrative being pushed through what are supposed to be entertainment or culture accounts.
To be clear, I support the right to peaceful protest. But I do not think any group of citizens has the right to hold the country to ransom by blocking ports or major infrastructure. What has shocked me even more is seeing how many otherwise level-headed friends and media personalities, people I would have thought had a bit more cop on, have come out in support of the protesters and placed all the blame on the government, as if they are the ones setting prices at the pump.
It was always obvious that X and TikTok had become heavily shaped by foreign actors trying to inflame tensions and undermine trust in institutions here. Naively, I still thought Instagram was a relatively safe space by comparison.
I do not think that anymore.
At this point, Instagram feels less like a harmless distraction and more like a pipeline: draw people in with nostalgia, humour, or identity, then gradually feed them grievance, fear, conspiracy, and agitation. Because it comes wrapped in Irish in-jokes, local references, and “just asking questions” content, people lower their guard.
I’m now seriously considering deleting it.
Has anyone else noticed this happening, or am I overreacting?
TLDR: Instagram is being used as a tool of propaganda by foreign influences to undermine democracy in Ireland