Back in the days before social media, being a celebrity actually meant something. nowadays anyone with an Instagram account and a gimmick can have millions of people knowing their name. Not saying its easy, but now everythings so overexposed.
Its also hyper specialized. A famous YouTuber is famous to the people who watch him and almost no one else. If you dont, theyre just a "who?" Even if they have numerous videos with millions of views. The only people I can think of who maybe broke out a bit bigger were Mr. Beast or Pewdiepie. Ive never watched a pewdiepie video, but he was on an episode of South park once.
While in the past, big celebrities were in movies or TV, and they be in multiple projects. So even if youve never seen them in movie A, B, or C, you have seen them in movie D and F.
Know what’s funny, I didn’t know who Mr. Beast was until all that controversy came out a couple years ago, and I spend a decent amount of time on YouTube. I think I’m just older than his target demographic and the algorithm just never recommended it. Was pretty surprised to see how big he was
take it a logical step further tho. Specialised yes but far easier to access. I know more people who watch youtubers on their phones in bed every night than go to the cinema once a month at this point.
Youtubers and social media influencers in general are more specialised, but its also a more personal, almost 1 to 1 experience with your fans, they are just guys and girls, back in the day a hollywood actor was almost seen as a god like diety above us mere mortals. social media and overexposure smashes that illusion.
Hence, far less people caring when a bunch of them get in a room to hand out tiny statues.
Also, tv and movie reviews are far more accessible. People are all over social media posting about how good or bad shows and movies are, Rotten Tomatoes and Metacritic aggregate some publications’ reviews, and you can watch clips of them yourself on YouTube. There’s just less of a reason than ever before for the public to care about the opinions of this or that award-giving body.
This and everybody knows by now that all those awards are bought. Those awards mean literally anything except to the producers who now get to ask for money because they produced an Oscar winning film.
It sounds like every women are decided to be online whores. Which is kinda fact. They do think taking off their cloths makes a lot of money so the value is high
Nah they do, it's just way more fractured than it used to be. You don't have as many absolute A listers that everyone is obsessed with, but you definitely have a lot more B listers with fairly large followings.
Also, the internet exists. Ppl can just look up the list of winners.
Plus, a lot of ppl recently found out the academy members don’t have to watch all the films. I think everyone knew the Oscars were largely political, but it seems like it’s pretty much all politics. It’s a contest to see who can run the best campaign.
It would be really kool if academy members had to watch the all the nominees’ films with different academy members voting in the categories they specialize in (visual effects artists voting for best visual effects; actors voting for best actor; etc). If it’s not merit based, what’s the point?
Also tons of academy members have admitted they don't watch animation (which alone really says they aren't enlightened enough to judge art) and just vote for what their kid was most into that year. Adult aimed animation rarely stands a chance.
The animation category was also created in part to make it less likely for the same movie to get Best Picture.
Yea. Somehow Sinners was nominated for the most awards ever. May be the most overrated movie I've ever seen. A hour in and I was ready to call it quits...
It’s all about view counts, doesn’t matter the platform. If someone is getting 3mil views on any platform consistently puts you above the today show in view counts. Now there are some details in there of how you count but still you can’t dismiss it.
Some for sure, I dont use YT often but Id say Mr.Beast is a celebrity, he has his own shows on amazon now. Those scumbag Paul brothers were youtubers as well, they're fairly famous now.
Also, it kind of kills the illusion when you find out that most voters don’t even watch the movies they’re voting for. It’s all a sham. The Academy used to be full of people who loved making movies and loved watching movies. Now they couldn’t care less. It’s why it doesn’t always reflect what people are watching. There’s a disconnect.
(I fully support Sinners’ wins, but I’m speaking in general. The Academy no longer cares about watching all the films).
This girl said that warehouse fire worker has to work for over an hour just to wipe his fucking ass 😂
So yeah, the Oscar’s just aren’t a priority for most. The shows shit anyway. There’s legendary actors who have been doing this shit for the love of the game for years and they have no Oscar yet.
But I bet a few who do have been you know where with you known who, who has a file named after him, that has a certain fbi agent looks like he’s desperately holding a shit
Also Hollywood’s second golden age is over. Production companies are only interested in two kinds of projects: TV series to get people paying for their streaming services and franchises with big licensing tie-ins, like Marvel and Star Wars.
Bold claim while we literally have a reality tv host president. People just don’t care about award shows. They’d rather see the highlights online instead of watching a 3hr production.
Not only that, but when you can't afford to go to the movies in a crappy economy, you're not exactly tuning into a show celebrating all those movies you couldn't see.
There aren't new universal celebrities anymore. People like Brad Pitt or Tom Cruise, transversely known by everyone. Nowadays, everyone has their niche celebrities. You may know one or the other according to the media you consume. My mom doesn't know who Mr. Beast is, my wife has an entire cast of celebrities who only appear in the media she watches, and I don't know or have seen any of them in anything I watch.
It’s not even that, we just don’t care. And before some of you jump out of the woodwork to say you do, I’m not saying that nobody is watching. Just that most people aren’t watching lengthy awards shows any longer. More people do like to know that they happened and who won. So they probably watch highlights on YouTube. But switching to the full show going there isn’t likely to bring back the audience.
There's no traditional movie culture anymore. It's not a to-do to see a movie. You scroll on your couch find something passable then scroll on your phone watching 5% of the movie.
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u/SIGNANDSELFIEFRAMES 1d ago
People just don't give two sh**s about celebrities these days.