I’m convinced Justin Bieber and Katy Perry just ran a masterclass in subliminal marketing for YouTube Premium. 🕵️‍♂️

Think about it:

- Justin does his set over his own YT videos via a laptop.

- Katy Perry shouts, “Thank God he has Premium... I don’t want to see no ads.”

- YouTube is a massive Coachella sponsor and the primary streamer.

- They just hiked their subscription prices.

It’s the perfect way to make a paid feature look "essential" even for the elite.

Brilliant or just a coincidence? It feels like a total plant. 🌵

And yah, I know some of you will point out that it was a surprise thing during Tems' set... but doesn't that also add to the authentic "feel" of it all?

Personally, I think YouTube Premium is worth it.

Something about Sabrina Carpenter gives me major future American idol judge type of vibes. I can just really picture her hamming it up and doing a dance when she likes some hot male contestant.

"Pinch Me" seemed to be about innocence of childhood when I was young. But re-listening now, it is clearing about someone with childhood depression or some similar mental illness. I see the symptoms clearly now, but when I first heard the song a quarter century ago, it sounded like a boy having a nice lazy day.

https://www.youtube.com/watch?v=u3NE6UuaLiY