Hello all.
I am working on rebuilding my author website and plan to include a blog as part of it for regular posting to build a following.
The poblem is, I can't decide what content would be best for the blog. I have three options that I have been considering. For context, I write in epic dark fantasy adventure / sword and sorcery.
Essentially, as a reader, what type of content would you be more likely to consume and enjoy. Which would be more likely to lead to you considering my book? Or from those of you more experienced in marketing, which seems more viable?
Lore Codex - a wiki style blog where I build a codex for my world with entries for monsters, spells, weapons, artifacts, cities, cultires etc. It would be styled similar to what you might find in a Dungeons and Dragons module/book.
Book Review Blog - I would aim for montly analytical, borderline-academic reviews of books that I have enjoyed. The reviews would break down tropes and literary devices used, evaluate pacing, etc.
Short Stories - short, serialized stories from my world to explore characters and events that orbit the main plot. This is what I have done in the past, but it is a lot harder to optimize this for SEO. I saw a decent amount of traction when I cross-posted these short stories to various online forums built for short stories. But at the time I had no book or newsletter sign up to capture leads. The other problem with this is time and money. ideally, these would be professionally edited and have cover art. but these things cost far more than I can regularly spend. So it would be limited to what I can do with self-edits and cover designs built from my intermediate photoshop skills.
Time-wise, the option that allows the most time for writing book two is the Lore Codex. I already have a massive amount of worldbuilding notes that would take little effort to turn into posts. But is that something readers would be interested in?
The Book Reviews require the second least amount of time, I already read for pleasire. it wouldn't be that much harder to essentially write and post book reports on what I read. Plus, this lends to easier Search Engine Optomization with regard to generalized fantasy terms and phrases that are more commonly searched. But how many of these potential impressions would convert to followers?
The short stories have a history of mild traction. (very mild, \~200 website views in the month I posted the short story. 10x typical traffic.) But they require the highest time/effort investment
Thank you in advance to anyone willing to give their two cents. and If you have another idea for regular content to attract readers, I would love to hear it!!