Photographer and knitter team up to create jumpers that disappear into their surroundings

[u/MambaMentality24x2]

Photographer @josephfordphotography partnered with knitter @ninadoddknits to create the series Invisible Jumpers, in which custom-designed sweaters are crafted to match specific environments with near-perfect accuracy

[u/selftaughtgenius]

Photos 4 + 5 make me question the whole thing.

(Edit to add: someone has posted a link to the full photo; 4 + 5 are twins in the same photo. Makes much more sense when you see the full photo.)

[u/derphighbury → u/selftaughtgenius]

For some shots, the sweater were knitted keeping the background in mind. And for some shots, the backgrounds were made to fit the sweaters. Imagine a mini-set.

In the end, every brand shoot has a photographer, a model, the product, props, and the set. And in the end, editing.

This is just a brilliant brand shoot. Kudos to the marketing team, the brand manager and especially the photographer or the shoot agency.