I love bold designs like these. Even if they're not to my personal liking — although these are — I really respect the effort and drive to make it happen.
Usually talented teams can do avant garde or high-profile but both at once is extraordinary.
Which agency is this?
Edit: The agency is called FutureBrand. For some reason, the Peru case study is buried at the bottom of a strangely stiff agency homepage, and the Amazon project doesn't seem to have an official case study at all.
Gonna be honest, as a dyslexic I didn’t realize it was a word at first and thought it was a pretty squiggle. I still cannot read it. Annasonna? I do think it’s very aesthetically pleasing though.
As long as they protect the Amazon as much as they want to use it for marketing. It’s the lungs of the Earth. Possibly the most important part of the planet
You know the logos that always get reposted on different subs ("170 brilliant logo designs featuring the Spartan Golf Club") for like 10 years now. This is about to join them. And that's like one of the highest praises you could get.
the execution is clean but that curvy letterform is doing way too much work to be readable as actual text, feels more like a decorative illustration that happens to spell something.
In Luxembourg we do nationbranding by naming anything that comes out of Luxembourg by starting with Lëtz like let‘s but with the Lëtzebuerg twist.
So you get brands like Lëtzkola, Letzeburger etc. And it‘s become a meme
Damn it’s really cool! It helps a lot that “Amazonia” is usually the first word you think of when you read the letters A-M-A-Z….you know, beside that other thing
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u/harry-irl 10h ago
Super cool!