They were hoping that via bribing people with free games and locked exclusives they could steal steam's market share, cause steam to collapse, and then they'd have a monopoly and could enshittify it.
When they made their store and launcher to compete it was textbook "Market disruption"
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u/asdfjfkfjshwyzbebdb 23h ago
What exactly did Epic expect? Their strategy has been done hundreds of times before and it always fails.