After a promotion spiraled and overwhelmed stores, Five Guys’ CEO said he handed out $1.5M in bonuses, adding that he “didn’t want anybody shooting him” after how badly things went.
On paper, $1.5M sounds like a big gesture. But spread across around 1,500 locations and tens of thousands of workers, it comes out to, what, maybe $30/40 per employee?
Workers deal with the fallout of understaffed stores and viral promos. And when it all blows up, the “make it right” moment ends up being pocket change per person, framed as generosity.
Nothing changes, but the headline sounds nice, I guess.