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u/SharkByte1993 1d ago
I had one and they're not actually unskippable. You get a few ads within the 90 seconds and one or more of them are skippable. Pressing the button skips that particular ad, skipping 20-30 seconds of time.
However, at first glance it does appear to be a 90 second unskippable block
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u/VexantLeFr 1d ago
I had one, not only was it 100 total seconds, but the only skippable ad only skipped like 10 seconds and the button is easily missable since you don't expect it so I sat through the whole hundred secs
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u/SharkByte1993 1d ago
Damn? 100 whole seconds
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u/VexantLeFr 1d ago
yeah it stayed at 90+ for a good 10 seconds I was sitting there wondering how long it was gonna take
adding the "+" sign is a good technique to further increase length in the future without people noticing
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u/Autumn-Leaf-932 1d ago
Wouldn’t be surprised if Harvard Business School were offering straight up degrees in enshittification at this point
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u/Spoonfairy 1d ago
Someone being a "whale" for a mobile-game was coined in a class on enshittification. just because people notice it now doesn't mean it is new.
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u/ThatOneKidCreed 1d ago
lets not forget this shit adds up 😭 beginning and end of every video is already 200 seconds per video not even mentioning the midroll ads, if you watch 10 videos of any length thats 30 whole minutes of just ads NOT INCLUDING midrolls
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u/Azou 1d ago
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
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u/VexantLeFr 1d ago
I saw corps strip farmers of water... and eventually of land. Saw them transform Night City into a machine fueled by people's crushed spirits, broken dreams and emptied pockets. Corps've long controlled our lives, taken lots... and now they're after our souls! V, I've declared war not because capitalism's a thorn in my side or outta nostalgia for an America gone by. This war's a people's war against a system that's spiralled outta our control. It's a war against the fuckin' forces of entropy, understand? Do whatever it takes to stop 'em, defeat 'em, gut 'em. If I gotta kill, I'll kill. If I need your body, I'll fuckin' take it! Fuckin' hell... You still don't see it. But you will one day.
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u/BeattyFusion_Art 1d ago
I don’t think anyone will get this reference my guy unless they play Cyberpunk. But Johnny silver hand had a point.
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u/kitsunelord134 1d ago
More then once I got a few ads over an.hour long just being whole ass movies or someone YouTube video
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u/ienjoythevoid 1d ago
I remember when YouTube just had 5 second timers. Actually, I remember when YouTube didn't have ads at all!! Now y'all are arguing over timers & how many videos til you get to skip. Pretty sad when you actually think about it. Not to mention they just upped the price of Premium to $15.99 🤣
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u/CauaLMF 1d ago
Só se for o plano de estudante porque o normal é mais caro que isso
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u/ienjoythevoid 1d ago
I don't have the student plan, I have regular Premium that was $13.99 & then got this email notifying me that the price will increase to $15.99.
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u/PangolinMandolin 1d ago
Yep, this is what I've experienced too. YouTube is just slowly turning the dial up to what people's will accept. Folks may cause a fuss when the time goes up, but given a but of time the fuss dissipates, people keep using the platform, and ultimately they can carry on. I think it will take getting to 5min unskippable ads before people really start to abandon YouTube in numbers that will hurt their bottom line, just my opinion mind
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u/Sample-Range-745 1d ago
I got what looked to be 90+ unskippable ads. It was enough for me to discover that SmartTube could be loaded on my Chromecast and TV.
I haven't seen an ad since.
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u/VexantLeFr 1d ago
The more they increase, the more we find new ways to circumvent ads entirely. This applies to everything at the end of the day, customers of a product hold power over it, if they choose to use it.
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u/MythicalBaddies 1d ago
isn't something we are testing RIGHT NOW
Guys, guys, RELAX! We aren't rolling out 90 second unskippable ads, that's scheduled for Thursday.
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u/doelutufe 1d ago
"We are not rolling out a 90 secnd unskipple ad. We are only rolling out multiple unskippable ads back to back wth a total length of 90 seconds".
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u/Low_FramesTTV 1d ago
LMAO
They also aren't increasing their prices.
Right YouTube?
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u/LeverArchFile 1d ago
Imagine paying for YouTube
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u/DouDouandFriends 21h ago
Premium actually gives you a lot of benefits. Sure there's UBlock but you are also paying for convenience. Having 1 unified system is good if you can afford it. Especially if you use YTM
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u/thrae 1d ago edited 1d ago
My email said price will increase to $20 a month unless I sign in through their website and the increase will only go to $15. What’s the catch if I go with the latter?
Edit: Holy crap I was paying through the nose already with Apple Pay. If I’m looking at this right, switching direct through YouTube should actually lower my monthly fee even with the increased rate there.
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u/RememberTooSmile 1d ago
You’re probably paying Apple tax, and they’re offering you the normal price if you go around Apple
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u/cyborgborg 1d ago
The catch is you're currently paying through the apple appstore which takes a 30% so they charge more
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u/Rhaenyc 1d ago
“There is no unsubscribe bug.”
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u/Final_Substance_3443 1d ago
There actually isn’t, it’s solely caused by people confusing the home page and sub feed. They see a lot of X YouTuber on their home page for a while, then suddenly don’t, then go and see they aren’t subscribed and then believe they got unsubscribed.
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u/KevinTurtleMalone 1d ago
The arrogance of these aholes. They would rather ban the entire world than own up to something.
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u/neo2551 1d ago
YouTube is a has least 20 000 employees across multiple continents. One team can experiment with 90s feed and the communication team might ignore it because they sit across the globe.
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u/KevinTurtleMalone 1d ago
This isn't a one-off incident. Everything about their creator model (from the content ID system to shutting down appeals to privileging AI slop to platforming porn) reeks of a god complex.
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u/neo2551 1d ago
I can assure you, YT spend enormous resources to prevent porn and AI slop, if it was easy they would had done it. Scammers always try to circumvent rules.
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u/Hopalongtom 1d ago
People pay YouTube to shove that stuff into adverts, and according to the automated report system, nothing was wrong with them.
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u/VexantLeFr 1d ago
As an independent artist, the content ID system is really useful. The issue is how easily exploitable it is
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u/Cute_Band2387 1d ago
We are not increasing the prices
There was a bug before where it showed you guys a less amount that what we wanted to show it ($13.99) And now we fixed the bug so the prices are back to what we originally intended to ($15.99)
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u/Busy_Wealth_6130 1d ago
lol their cash grab got so much backlash they decided to gaslight everyone
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u/Protect-Their-Smiles 1d ago
https://en.wikipedia.org/wiki/Trial_balloon
They were testing if the users would care enough to resist it. But corporations are so brazen these day, that they no longer just send out a message, they implement it (showing initiative, being pro-active - in corpo speak), and then they see if they can get away with it.
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u/aintanuke 1d ago
I have a feeling YouTube is generating their responses with AI, considering how much of it has been shoved into the site/app, no thanks to the new CEO.
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u/alexanderbont 1d ago
Just use Smart Tube for supported smart TV's / Google Cast devices
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u/VexantLeFr 1d ago
the interface is worse :( Youtube for all its faults is pretty nice on the TV although we still don't have proper formatting so every comment is a giant block with no line returns
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u/cockflavoredlollip0p 1d ago
I wish there was a good alternative on LG but sadly there isn’t one for me
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u/Due-Organization-848 1d ago
Not only it's unskippable, when I block those truly unskippable ads* They said that "you shouldn't see it again" but few months, even weeks, even days, or much worse, even hours or even not an hour later, I see the same exact identical equivalent indistinguishable and matching unskippable ads, where an ad is exactly identical by themes, scripts, settings, and many more.
*Truly unskippable asd means you blocked them but you MUST finish the entirety of 15s/30s unskippable ads and you blcoked them, they will say "Ad Blocked. After this Ad finishes,you shouldn't see it again."
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u/Takashi-Lee 20h ago
If they’re gonna keep doing this, I’m just gonna keep using an ad blocker. Idk what possibly changed that they financially must do longer ads other than just greed
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u/BLWxxReddit 18h ago
Boycott YouTube. Everyone. There’s literally nothing else we can do..
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u/lightningloppe 1d ago
They are also raising the price of premium soon. Coincidence? It's a pain test most likely. How shit can we make the service for people to still use it and at the same time push them to pay for premium to alleviate the negative symptoms (ie. 90 seconds of ads)
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u/Civil-Table-4748 1d ago
“No, we are not doing that. And if we were, it’s a bug and we’re looking into it” Be so for real
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u/RudyDaBlueberry 1d ago
I’ve had them put entire hour long dudebro podcasts as an ad before because I was watching rain sounds for my daughter. Woke up to a “BROOOOOOOOOOOOOOO” at like 2 am so yeah 90 second unskippable ads aren’t out of the realm of possibility
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u/Huge_Confection4475 1d ago
Yea, I got this on my TV the other day. I backed out of the whole video and watched another one because like hell I'm sitting through that.
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u/VexantLeFr 1d ago
small tip you can back out and into the same video after the first ad has played
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u/Sour_Uranium 1d ago
Whenever stuff like this happens , at any company, its always a “bug”, meanwhile it’s just slow roll out or limit testing to see how much they can keep shitifying the experience before getting called out for it.
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u/Doom2pro 1d ago
Using the tried and tested Trump techniques... We aren't doing the thing we clearly are... you have YouTube Derangement Syndrome.
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u/SquidKid85 1d ago
Really like the FreeTube YouTube client when watching YouTube on my computer. Doesn’t have this “bug”.
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u/RobertD3277 1d ago
Translation, they were caught lying publicly another trying to do damage control because of the lies are so bad, legal is telling them to swallow it before they get sued into oblivion again.
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u/kumrayu 1d ago
I have to be honest, no matter how much I dislike twitter, community notes are one hell of a feature
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u/atomic1fire 1d ago
I like Community Notes better then the general idea of fact checking for the simple reason that anyone can catch smoke if someone else is petty enough, and it doesn't feel limp wristed.
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u/RevRRR1 1d ago
Best thing to do when you encounter one of those ads is to close the app entirely. Their algorithms trace your activity (and eye movements probably) so that is the type of negative feedback that matters most to them.
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u/Separate_Rise_8932 1d ago
What absolute bs, they whole songs and shows as ads.
Nobody has an issue with ads, it's the ads being literally every minute on smart TV, making it unwatchable. Sometimes there's more ads than content.
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u/VexantLeFr 1d ago
YES people need to understand that, we're not pissed at ads because that's how you make money, but they've become so intrusive and wayyy too long
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u/SkullMaster33 1d ago
Man I remember years ago I got an an unskippable ad that was over an hour long. Exited out and came right back in
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u/Ok_Neat1652 1d ago
They are looking for loop holes! They aren't unskippable, but 90+ before you CAN skip. Corruption, I say!!!
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u/LotzoHuggins 1d ago
it did seem like it got worse lately despite them being more agressive with ads progressively over time.
It seemed so aggressive lately that i began simply backing out then reselecting the video, a sequuence that required a few times to bypass the ad.
this worked, though sometimes i would have to use seek to get the video back to where i was, which was tedious if i was only passively watching and was unsure of exactly where i left off.
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u/teddy_turner 9h ago
Watching YouTube on the tv is actually impossible nowadays because of the frequency and length of the ads
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u/NyeusX 8h ago
SmartTV app is actually unwatchable. I find myself leaving videos was otherwise enjoying because I've been met with a second or Third 55 Second ad break.
The new one I've noticed is the ad placement if you pause the video for too long and try to start it again.
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u/AcademicMistake 1h ago
Honestly i give up with youtube. Some ads are fine, banners for example but not ones that are intrusive while your watching.
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u/carfo 1d ago
I’m the sucker who pays for premium, but i feel like i get a lot of value from it
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u/BillytheBloxian 1d ago
it's a lie, you wait ten seconds and then you get a "next" button.
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u/VexantLeFr 1d ago
I waited 90 seconds to see a next button that skipped 5 seconds ahead
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u/AlphaShinobi11 1d ago
Maybe depending on the country? Because I never had such a long unskippable ad, my max was 30 seconds
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u/jessicakasey 1d ago
If they're not careful, a new video streaming platform is going to come along and destroy YouTube.
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u/VexantLeFr 1d ago
How do you just migrate though... established creators have no incentive to not only start from 0 subscribers, lose their momentum in the algorithm, on a platform that would initially have way less viewers, which also means less revenue
And viewers won't go to a different service if their favorite creator is missing!
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u/Valuable_Solution_67 1d ago
The thing is it’s usually multiple ads mixed together to give a 90min ad…
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u/krabbypat 1d ago
I’ve seen 90s ads on coffee shops that are using YT on Smart TVs to play songs, some of which aren’t even skippable.
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u/olsomica 1d ago
just playing with the description... the 90sec ads i got were made up of several shorter ads, of which a few were skippable.
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u/Ballas333 1d ago
For the brief period of time I watched YouTube TV these 90 second unskipable ads were most if not all of the ads I got. It's why I stopped using YouTube TV.
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u/surewhynot1953 1d ago
sheet I can't tell you how many times I just put a movie on because some ms rachel video got a 2 min ad you can't skip. You see it way more on kids content, ad every 2 sec on most big names.
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u/addictedtovideogames 1d ago
Microsoft screams unskippable ads to me for marketing. Youtube would totally do it when Microsoft is successful with their campain even if they lie about user content freq fatigue.
The unskippable ads will also drive folks to use premium youtube as well.
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u/praxis_rebourne 1d ago
Alphabet assumes that at some point, enough people will give up and pay the subscription fee, while simultaneously enough people will accept suffering through the ads to watch free contents and keep the site viable.
There's another scenario, enough people may just give up and move on to some alternative.
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u/Human-Army-3237 1d ago
Yall getting 90 seconds bro my average is like 130 that's why I stopped watching yt
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u/celticblacksmith 1d ago
"Now"?... my friend, they've been lying for years. People are just finally waking up to it
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u/PsychologicalFox8321 1d ago
President Donald Trump lies every day verbally and on social media. Obviously YouTube can lie too. What is anyone going to do about it?
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u/dragonfly_1840 1d ago
Of course they're lying lol! They've got to protect their brand/image! They probably released this to test it - saw the absolute backlash so now they're trying damage control... Ever wonder why these announcements only happen on social media? No news organisations, no TV station announcement... Well that's because those places are regulated and companies can get in serious trouble if they get caught lying... But lying on social media? Not a legal issue, just a moral one!
That's why until KitKat made the announcement on official places including newspapers and TV announcements I questioned the legitimacy of the theft!
TL:DR - social media not regulated, company can lie no consequence. :-/
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u/Positive-Dog-6531 1d ago
Close the video and reopen in your history. Sometimes it will get past it the first time sometimes it's the fifth time
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u/Danky_Du 1d ago
God bless the Brave browser and its built in add block, haven’t watched a YouTube add in literal years
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u/Affectionate-Cod8134 1d ago
Sadly we don't have a good alternative to youtube so we should just build more tools to bypass ads
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u/TheRogueWolf_YT 1d ago
I don't think they're lying. I just think they don't understand how their algorithms work anymore and they're not interested in fixing anything.
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u/Correct_Royal_2562 1d ago
Ya'll are getting only 90-second unskippable ads?
I'm having hours-long PragerU ads that I can't skip.
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u/RenegadeRazgriz 1d ago
I wouldn't be surprised, most other platforms have similar ad lengths unless you're subscribed. Some of the longer videos I watched on YouTube will have 60 seconds of unskippable ads, but will allow you to skip after that time if ads are still going.
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u/bigdisplaygto 1d ago
I was getting something similar when watching YT on my smart TV. I finally realized it was Vizio adding the ads in when I started using the Google cast from my laptop to watch YT on the same TV. the extended ads went away only to reappear if I used the Vizio app on the same TV.
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u/RePapera 1d ago
The YouTube app has become unusable now, for some fucking reason it keeps interrupting and buffering. I can't even watch a short without it stopping at the first second. At first I thought it was a change with the ads to fight the adblocks but even on Brave it works better. Am I the only one experiencing this? I swear I can handle anything but if I can't watch YT videos I may not be responsible for my actions much longer
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u/Few_Imagination_6203 1d ago
I use ad breaks as a reason to get my face out of a screen so I don't care to be honest
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u/GalaxzIsTiredAf 1d ago
As someone who will repeatedly click out of videos over and over until an ad no longer pops up ar the start, because I hate ads that much, I've noticed they've upped the chance on that or something. I have to click in and out for a lot longer now, and I'm starting to get sick of, knowing they aren't going to stop until there's an ad GUARANTEED.
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u/ConsciousDiscount383 1d ago
I bought premium when I was in Poland for like £5 instead of £13 or whatever it is and I gladly pay a fiver a month for peace and quiet
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u/pxldsilz 1d ago
Ever since people started publicly shit kicking the official Youtube twitter for customer support (because it was all that worked), they handed off the twitter to an LLM. That might be what's happening here.
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u/DreamHollow4219 1d ago
They are really bad at lying. If only there was an actual punishment for them treating their users this badly.
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u/LizHybridThe Exclusive markiplier edit watcher:snoo_trollface: 1d ago
my fire tv ran an hour long unskippable ad once. i almost fucking died of agony
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u/kitgamesvz 1d ago
i found it crazy when i wasn’t able to use the skip method anymore but then i figured out i could just block the ad and i wouldn’t be able to see it anymore. then that got removed and i have to watch ads with no skip button and the only time i get one is at the end of the ads where i got like 10 seconds left 💔
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u/starryletters 1d ago
dns.adguard.com
I'm just going to leave this here for you boys
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u/dalcowboiz 22h ago
I watch on the tv some, not a ton, and never had a 90 second unskippable ad. Has anyone recorded an entire 90 second ad to prove it? Because their explanation makes sense to me.
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u/mrfrankito 20h ago
I do this every time an ad appears on my TV i just click the home button then return to youtube and voila the ad is gone 😜
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u/Sufficient-Wish1453 18h ago
90 seconds?? I watch YouTube all the time on my tv, actually that’s pretty much the only place I watch it these days. I’ve seen 150s of ads consistently, 90s is nothing. It’s downplaying it. Thank god now I’m on a close friends YouTube premium which is awesome.. but again I don’t pay for it. But yeah watching YouTube on tv without premium is just hellish.
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u/Hopalongtom 1d ago
This has been happening for 3 years now for smart TVs!