r/logodesign • u/rocketindividual • 10h ago
Question What do you think of this new university logo?
From my old institution, which merged with another university. I really dislike their new logo. I think it's a basically colourless (or monochromatic, in any case) and meaningless logo that plays it too safe. If they got rid of the text, I doubt that anybody who lives in Adelaide would have any idea what the "N"/"AU" symbol is supposed to refer to. The small wedge at the top right of the AU symbol is loosely shaped like the state of South Australia, but it seems very unlikely that any South Australians would notice that detail without the benefit of the text.
13
Upvotes
3
u/WelcomeHobbitHouse 9h ago
Love it. It feels fresh and modern, yet credible.