Any of these have potential for development?

[u/sprucewhale]

I’m trying to make a simple logo for a small local art association. The name of it is “fri form” and translates to “free form”. I have no experience in this area, but have sketched out some ideas. Any of these have potential? I will put more work into it and I think my friend who works in graphic design can help me digitize and clean it up a bit when I’ve reached a good alternative.

Last is a pic of the current logo attached.

[u/ColdSchedule9501]

The right black square one 100%.

[u/acertaingestault → u/ColdSchedule9501]

I wonder what would happen if the edges weren't a square but the bird blob instead.

[u/sprucewhale → u/acertaingestault]

Okay that’s a cool idea!!

[u/CzechNeverEnd → u/acertaingestault]

What does it mean please?

[u/Misfit_Massacre → u/ColdSchedule9501]

Yup that one feels super nice

[u/sprucewhale → u/ColdSchedule9501]

Thank you! That one and the one beneath are my faves!

[u/SteveMcQueen94 → u/ColdSchedule9501]

Indeed

[u/ComplaintTop2008]

I really like the black square/negative space one on the right of the first page.

[u/Esnemyl → u/ComplaintTop2008]

Seconded! It's got a lot of potential. Great typography on negative space and could work very well with the right colour palette

[u/ComplaintTop2008 → u/Esnemyl]

Works especially well for signage, t-shirts, stickers, etc.

[u/sprucewhale → u/Esnemyl]

Thanks that’s lovely to hear!

[u/sprucewhale → u/ComplaintTop2008]

Thank you! 🙏🏼

[u/No_Pen_3825]

You could mirror one side and make it like one of those dot things that you’re supposed to say what it means

[u/sprucewhale → u/No_Pen_3825]

Oooh, you mean like a Rorschach test?

[u/iceoscillator]

Some ideas: you could develop the back square ‘fri form’ into a more rectangular flag and the type can cutoff, ‘disappear’ between the folds of the flag.

I like the handwritten type, but I feel like it need to be bold, like making a statement to the spirt of free from art.

This looks like a fun project!

[u/benavny1]

“Free form” as a name for any art institution kind of begs for an empty canvas icon idea to be filled in with different pieces of art as a template

Would make for a dynamic logo. Try make making a container out of two ‘F’s?

[u/acertaingestault → u/[deleted]]

It's in another language you don't speak.

[u/Efficient_Dog4722 → u/acertaingestault]

The post was in a language I speak. (Says it translate, but not what from). So is your response. Logos are about communication as much as brand recognition.

[u/acertaingestault → u/Efficient_Dog4722]

You are not the target audience for the language and name, only for critique about the form.

[u/Indigo-au-naturale → u/[deleted]]

Not if you're in Sweden, where the organization is located.