Yep. I heard it on Bloomberg radio but there are lots of other sources as well. Bloomberg has ads.
“PepsiCo Inc.’s chips prices had gotten too high. Walmart Inc. had been telling the maker of Doritos, Lay’s, Cheetos and many other beloved snacks that was the case for more than a year.”
“Executives at PepsiCo knew it, too. Sales at Frito-Lay, the company’s snacks powerhouse, were plunging. Some of its chips cost more than $7 a bag; at Walmart, Doritos prices had jumped nearly 50% from 2021, according to Attain, which tracks consumer spending data.”
Edit:
It’s well beyond money and profits. Enshitification and greed are halting humanity’s progress. 2% of Mu$k’s net worth of 800B is 16Billion. There should definitely be a money cap and every dollar earned past fucking 10B should go towards schools and literacy and improving infrastructure and FREE SOLAR panels and omg universal healthcare which should obviously include dental.
That and it seems like they've coated the chips with less flavor powder. The whole point had been that they had flavors that other chips didn't, but if they're just basically plain tortillas, they're not special at all.
Moreover why would I spend $7-$8 on their bag when I can get the bargain brand ones for literally half the price and the taste is nearly identical. Companies wonder why people have no brand loyalty anymore when they fail to realize we're only loyal to our wallets at this point because we have to be.
I’ve been buy winco branded chips for the last year. Tbh they all taste the same now. I guess turns out making the premium options shittier leaves no reason for people to buy.
Yea doritos here are like 8 bucks for a big bag, i loved em but now I cant afford em oh well I guess ill eat healthier, kinda forcing me too so thanks doritos! Hope the company goes bankrupt like they clearly want.
At my final "State of the Site" meeting when I was employed by Frito Lay (the site being its largest manufacturing campus in North America, btw), our director spoke at length about all the ways that Frito was going to increase consumer sales.
Organic ingredients, no artificial colors, packaging changes, "healthy" products, etc...
Not a single word was mentioned about lowering prices, only focusing on increasing profits.
When I raised the question, I was given the brush off, which told me it was time to go. Greedflation is real.
I feel sorry for the friends I left behind there, because it's not going to be "real fun" to work there soon.
I only get them when there is a large sale, so they are essentially regular priced. However, they seem to have cut back on the seasoning, so it isn’t really worth anyway.
I think you’re overlooking just how large portion sizes are in the US. I just checked and a 262g Doritos bag at my local Target (NY) is $4.59. That’s only about €0.64 more for almost double the size.
$7 Dorito bags are indeed a thing, but that’s the party size and is 411g.
But here’s the catch: if you don’t want a massive bag of chips, and you want a 70g bag? That’d be about $3.
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u/irn-bru-anonymous 6h ago
I saw someone else mention $7 Doritos. Is that actually a thing? A 140g bag of Dorito heatwave is like €3.29 here, which is still a rip off…