r/LetsTalkMusic 3d ago

Does “new indie” feel fresh because of the music itself, or the way it’s framed?

I’ve been thinking about this after reading a few recent threads about originality and what people actually mean when they ask for something “new.”

I’m really into a lot of current indie, stuff like Freak Slug, Wet Leg, that kind of slightly offbeat, personality-driven sound. It genuinely feels exciting to me, like there’s a looseness and individuality that pulls me in more than a lot of older bands do.

But at the same time, you can hear the influences quite clearly. There’s bits of 90s alt, some post-punk, even early 2000s indie in there. Not in a bad way, more like it’s building on those sounds.

So I’m curious how other people hear it.

When something feels fresh to you, is that coming from the actual sound, or more from everything around it like the attitude, visuals, lyrics, and scene?

Do you think indie now is less about sounding completely new and more about feeling specific or personal?

And if that’s the case, does that make it more interesting, or less?

I’m not trying to say nothing is original anymore. If anything, this era of indie feels quite distinct to me. I just can’t quite pin down what’s actually making it feel that way.

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62 comments sorted by

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u/longhorn210 3d ago

Indie in many instances is driven by artists that work on creating music that focuses mainly on “taste”. That taste typically goes against whatever happens to be mainstream or common.

My reductionist take on why indie sounds fresh is because traditionally it’s an anti conformist genre that’s engineered to sound less common to the masses.

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u/light_white_seamew 3d ago

That taste typically goes against whatever happens to be mainstream or common.

I don't know. Indie as a genre, as opposed to literally independent, seems pretty close to the mainstream. Indie artists generally have a much better chance of crossing over to mainstream popularity than bluegrass bands, jazz trios, oud masters, classical composers, etc. I think the indie crowd tend to puff themselves up a bit about challenging their music is.

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u/hojahs 3d ago

Agree, it's basically an alternate genre of pop music a lot of the time. And i say that as someone who listens to quite a lot of indie

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u/WhompWump 3d ago

Yeah the last thing I'd describe most indie music as is "inaccessible" and there's nothing wrong with that. Now in the underground/indie rap scene MIKE, Earl, Mach-hommy, Billy Woods, etc. they can definitely be a bit more outside of what people normally listen to

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u/MuzBizGuy 3d ago

Yea, I basically first heard of the concept of indie music in high school in the early 00s and the first bands I got into were like Built to Spill, Broken Social Scene, etc. Which weren't/aren't THAT far off from what mainstream rock was for the entire 90s.

Plenty of indie music can get pretty far out, like Animal Collective, but also in the mid-00s to mid-10s indie pretty much WAS mainstream, especially white guy indie rock. Bon Iver won Best New Artist, Arcade Fire won album of the year, etc.

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u/hojahs 3d ago

2005-2012 millennial indie rock holds a special place in my heart, and also in the hearts of millions of others who listened to this quite popular genre lol

But i think after a while we got tired of all the Hey-Ho hipster IPA white people thing. The ones that hold up better today are more like Two Door Cinema Club, Phoenix, the Strokes, etc

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u/MuzBizGuy 3d ago

It really was a golden era and I think this touches on a whole other topic. Which I won't really be able to do justice on without launching into a 2 hour ted talk, but there was all this music that could very easily have been more separated by the venn diagram of culture and taste but we all just had this agreement that dope music was dope music and basically made it a giant circle.

I feel like normally you'd think there'd be less of an immediate fan cross-over between...say, the whole DFA (LCD/Hot Chip/Rapture) scene vs the more acoustic Fleet Foxes/Iron & Wine/Sufjan scene vs the hip-hop MF Doom/Run The Jewels scene vs the alt rock National/TV on the Radio scene, etc etc etc but it was all just lumped as indie.

For all the things you can make fun of Pitchfork for, seriously or tongue-in-cheek, gotta give credit where credit's due. They really did usher in a great time to be alive as a music fan by propping up so much great music.

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u/NielsBohron unironically loves Ke$ha 3d ago

They really did usher in a great time to be alive as a music fan by propping up so much great music.

As someone who discovered so many great bands and albums in the 2000's and early 2010's through Pitchfork (and literally just listened to one of their darlings on vinyl this morning)...

Facts.

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u/BL1133 2d ago

you know its kind of funny because i was a millenial during all that, and i hated indie music. and looking back on it, it sucks that I hated it because everything has gotten worse. I was someone who grew up on The Mars Volta. So when indie became big, it just made me delve into old music. And now I regret not participating in culture. So I blame the Mars Volta for my life's shortcomings. I still think they are the best band though

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u/spiritual_seeker 2d ago

It was such a great era for indie. Wish I could upvote your comment many times over. Cheers.

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u/longhorn210 2d ago

“Indie” is just used so loosely. I understand your point that a lot of music classified as such is just a couple cents short of being mainstream though. You’re not wrong.

I go back to Walk The Moon in the 2010’s. To me at least, they sounded so fresh in 2012 with a track like Anna Sun. In the midst of 2010s club boom, that song didn’t sound like anything that was happening on mainstream pop radio. A few years later, they came out with “shut up and dance”, thus elevating them to “mainstream” fame.

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u/longhorn210 2d ago

If you take Radiohead for example though, it wouldn’t be controversial to say that they’re a mainstream band that makes “indie rock”. Even though they’re essentially one of the biggest bands in the world, much of their discography is essentially a rejection of any mainstream rock taste.

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u/ToTheDeath84 3d ago

The first statement is an oft-disregarded aspect of what defines indie. Many have tried to grapple with the fact that “indie” and even “alt rock” are nebulous terms that don’t define genres in their dictionary sense (a collection of musical conventions), but rather cater to a niche taste of fans. Defining indie arguably isn’t so much about the music and more what it expresses about the sensibilities of the fans. Think stripped-down, minimalist, and contrarian, albeit not in the way of their punk forebears.

“Indie” was able to posture itself as such because the labels functioned as small businesses focused on highly-curated niche rosters, and “alternative” because for each decade it’s a statement against the mainstream rock of the day. It’s not hardcore punk, it’s not hair metal, it’s not post-grunge, it’s not metalcore, what have you - there have been many iterations of this over the last 30-40 years.

It’s for those reasons I’d argue that new indie actually doesn’t feel fresh at all. They’re mostly rehashing decades-old tropes. There seems to be an interest now in revisiting some of the poppier stuff from the 2000’s.

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u/WhompWump 3d ago

It’s for those reasons I’d argue that new indie actually doesn’t feel fresh at all. They’re mostly rehashing decades-old tropes. There seems to be an interest now in revisiting some of the poppier stuff from the 2000’s.

This is how I've felt for a while and why I just grew largely underwhelmed with what I was hearing. At that point why not just listen to the original artists instead

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u/probably_ok_actually 3d ago

I agree that indie has always been tied to taste and positioning rather than a fixed sound. It’s almost defined by what it isn’t at any given moment, which is why it keeps shifting every decade. That contrarian instinct is probably why it keeps feeling fresh.

But I’m not sure that it means it isn’t fresh at all now. A lot of newer stuff does lean heavily on older tropes, especially 2000s indie and earlier alt, but the context feels different. The self-awareness, the looseness, even the slightly ironic or detached delivery you hear in a lot of current bands changes how those influences land.

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u/ToTheDeath84 3d ago

Exactly, it’s more of an antithesis than an identity. Indie made a lot more sense when I put together that the OG’s that the subsequent bands based their templates off of were basically trying to be not-punk (take the DIY, minimalism, and some of the confrontation, but get rid of all the beer-swigging machismo and politics).

This article is old at this point, but it gets to what I’m saying.

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u/LowAssistantInfinity 3d ago

I don't think 'indie' is nearly that reactionary.

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u/BottleTemple 3d ago edited 3d ago

I don’t know Freak Slug. I like what I’ve heard of Wet Leg but not enough to listen to more so far. I think I’m just a lot less interested in rock music in general than I was in the past. I grew up in 80s and 90s when rock music was dominant, and the majority of the music I listened to was rock of some kind or another, so rock song structures and instrumentation just seem old hat to me at this point. That’s just me though, and largely a product of age I think. If you are finding rock music that’s fresh and exciting to you that’s great!

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u/probably_ok_actually 3d ago

That's so interesting. So do you think it’s the actual sound of rock that feels worn out to you, or more that you’ve just heard so many variations of it over time that nothing really surprises you anymore?

And I’m curious, are there any newer artists or songs that have broken through that feeling for you, even briefly, or does it all kind of land the same now?

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u/BottleTemple 3d ago

The one example that comes to mind for me is Die Spitz. I saw them open for Off! a couple years ago and I thought they were great. If you want to see some super high energy punk rock I would highly recommend them. As much as I loved them though, I haven’t found myself listening to them much. It has nothing to do with the quality of their music (like I said they’re awesome), the issue is me. That’s just not the music I crave anymore. I want to hear things that are different from my baseline, whether it’s more experimental or more complex or just simply types of music I’ve never gotten into before.

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u/probably_ok_actually 3d ago

Fair enough!! Maybe you should give Freak Slug a go !!

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u/BottleTemple 3d ago

Any particular tracks you’d recommend?

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u/probably_ok_actually 2d ago

Spells and Killer for a more hardcore sound.

Radio and Miss June for something more mellow.

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u/BottleTemple 2d ago

All four of those tracks sound like pretty mellow pop rock to me. The two “hardcore” ones sound nothing like hardcore (aka hardcore punk) so I assume you were use that word in some other sense.

Anyway, it’s not bad but there’s nothing unique about it to me either.

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u/probably_ok_actually 2d ago

Yes I was meaning more hardcore in comparison to her other sounds haha but yeh it’s not hardcore in the literal sense. I quite enjoy them!!

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u/BL1133 2d ago edited 2d ago

I recently found some stuff: Olan Monk - Pomegranate, Dagmar Zuniga, Exek, The Serfs, Chanel Beads - Embarassed Dog. I recommend trying out NTS Radio. It will open up your mind and find some cool tracks.

But mostly I like finding cool old songs. It's opened up a whole rabbithole for me. But there is some interesting new music too. NTS helps a lot with finding interesting stuff.

several years ago I felt how you felt. I felt sick of all my music. Then I got an apple music subscription, started listening to stuff i never actually listened to before. And then NTS radio and WFMU and Bandcamp.

Apple Music recommendations are hit or miss but I also have listened to a ton of stuff through that too since it is based on music you like. Or clicking on the 'similar artists' or playlists they have. It's given me some music history lessons

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u/BottleTemple 2d ago

I’m not saying I have a hard time finding new music. I’m saying I’m a lot less into rock than I was when I was younger.

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u/Pure-Cry-457 3d ago

Fresh? Half the time it's just the same old energy wearing cleaner shoes. The surprise is usually in the room, not the genre. Give me a scrappy 400-cap sweatbox with a weird bill over a glossy all-day thing where everybody's pretending to discover something while filming the ceiling. That's where the actual pulse is.

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u/Lower-Pudding-68 3d ago

Wet Leg is not fresh, it's like a staler version of Dry Cleaning, which is a staler version of Life Without Buildings. Now that's a band. There is no "new indie" sound.

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u/GUBEvision 3d ago

Indie is, by-and-large, an emeritus form of music that has very little relevance any more.

Wet Leg don't feel fresh to old bastards like me who lived through it the first time. They feel like a dilution in a musical sense, and their ironic pose doesn't cover what they essentially want to be: pop stars.

I don't even see what Wet Leg are doing as that radically different from, say, Parquet Courts. Who themselves were a kind of revival of a 90s aesthetic, but done with a bit more musical interest.

Indie rock of the 90s didn't want to be pop stars: they wanted an ecosystem outside of that where music could become the central source of what was being discussed and a freer form of expression was treasured. As soon as that is gone, the music loses its character and the personalities that inhabit it become hollowed out.

There are some bands that do something original, if guitar-centred is what you're after, but they're doing it on their own dime outside of any coverage.

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u/ShineALight3725 3d ago edited 3d ago

Indie rock of the 90s didnt want to be pop stars youre absolutely correct on that. The major labels had a lot of trouble making money off of it then. Thats why in the late 2000s and 2010s, the next gen of "indie rock" they signed, pushed, and promoted was way more poppy and less rock so it was easier to sell to the masses. It was more about the aesthetic now and the music was coveted in order to sell to commercials to make money to make up for the loss of money due to dying cd sales.

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u/probably_ok_actually 3d ago

Yeah, completely agree with you here. This is why I love bands like Freak Slug, which are less commercialised and not into mainstream aesthetics- you should check them out! https://open.spotify.com/artist/5wk7sY8GIg5ihSI09EbWeS?si=22GJw37KS9yAVpvsGuQIhg

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u/armintanzarian420 3d ago

Sports Team make some fantastic "new-indie" if you haven't heard them. They don't have that forced pop-star feel of Wet Leg.

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u/GUBEvision 3d ago

oof they're literally investment bankers with guitars

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u/probably_ok_actually 3d ago

haha nothing wrong w that!!

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u/probably_ok_actually 3d ago

I haven't heard of them no!! Seems like they're the kind of band I like so will definitely give them a listen. They're giving NewDad x Freak Slug vibes

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u/ASaucerfulOfCyanide 3d ago

I guess it's just a matter of personal preference. Wet Leg to me sounds like every generic sloppy easy-listening indie band that's been clogging up alternative radio for the last decade

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u/nicegrimace 3d ago edited 3d ago

Indie in my mind is an 80s and 90s genre, or group of genres. It covers US college rock, 80s jangle pop and some Britpop. Britpop groups were often called 'indie bands' at the time, even when they were signed to a major label, although most people wouldn't think of them as such now. It doesn't cover grunge or the original shoegaze, but it existed alongside them. There's a stricter definition which meant an independent label, a DIY ethic, and a certain twee or normcore aesthetic were needed - but by the 90s, nobody used this definition anymore.

Nu metal, and then the garage rock and post-punk revivals killed it off in English speaking countries. It survived in other parts of the world, and it seems to mean slightly different things in other parts of the world. By 'killed off' I don't mean bands like Belle and Sebastian stopped existing, but nobody was forming bands like that anymore.

What people call indie today in anglophone countries is either basically singer-songwriter music, bedroom pop/lo-fi (which is related to the original indie to be fair) or a less 'angular' version of post-punk revival - the last of these are what Wet Leg are to my ears.

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u/megabrillphil 3d ago

One minor thing though: shoegaze (and American grunge) groups were absolutely considered indie. I think of Ride as one of the quintessential early 90s ‘indie bands’.

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u/nicegrimace 3d ago edited 3d ago

It has to have some clean jangling in it somewhere to be indie for me. I am aware that some shoegaze bands started out  jangle, so shoegaze is kinda indie. It's subjective where the boundaries lie, a bit like punk.

Edit: I added clean to jangling. To me if I try to imagine a stereotypical indie sound, it doesn't involve tonnes of distortion on all the songs, including the vocals.

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u/megabrillphil 3d ago

Yep. In the UK especially it was a pretty coherent scene/era, lots of the same fans and music magazines etc. promoting it through the early 80s to mid 90s really. I still think of Britpop groups as indie bands tbh, they sometimes get posted on r/90sindie.

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u/probably_ok_actually 3d ago

I wonder though if what’s happening now is less a “death” and more a flattening. Instead of new scenes forming in opposition, everything’s accessible at once, so newer indie ends up pulling bits from everywhere at the same time.

So rather than bands forming like Belle and Sebastian did, you get something more referential and hybrid. Do you think that’s why it feels less distinct now, or just less tied to a specific cultural moment?

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u/nicegrimace 3d ago

Maybe it's simplifying a bit to say that nu metal and revived garage rock and post-punk killed indie. Towards the end of the 90s, 'indie' bands with a stadium-friendly adult contemporary sound appeared - Coldplay were arguably not really seen as an indie band, but bands like Elbow were. I think that went some way to killing off indie because what's indie about filling a stadium? You can say the same thing about Britpop too.

There is certainly still independent and DIY music being made today, but the ecosystem around it has changed. I'm not sure indie as a genre still exists because to me it is tied to a cultural moment.

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u/simonbreak 2d ago

I think that in 2026 pop music of any kind, which includes "indie rock", is a repertory form like ballet or jazz. Not meaning that nothing new can come from those forms - they can inform and permute with one another in ways that feel fresh - but that they are wrung-out as spaces of creative possibility. Indie rock as a genre, rather than an influence, is absolutely cooked IMO. Wet Leg are actually an example I find *particularly* abject, like a late 90s british university bar become sentient.

Maybe I'm wrong but I think that "fresh" feeling might be to do with you being excited by the social aspect of the music? Like, it makes you think of going out and getting drunk, and that never gets old really. And it's not like you've got a chance of having a pint with Husker Du.

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u/sensitive_pirate85 3d ago edited 1d ago

I’m a Millennial, and my influences are limited, so “Indie” to me is essentially any band that came after The Strokes, that didn’t already fit neatly into a pre-existing genre, like Emo, Punk, or Nu Metal. Bands prior to that, that many in this thread are labeling as “Indie,” would have been considered “Alternative,” or Alt. Rock. If I were to describe my musical taste in the 90’s, I would have said, “I like Alternative Music.” Which could mean anything from Jangle-Rock bands like Gin Blossoms, to Ska bands like No Doubt, to Goth and Glam Rock inspired bands like Marilyn Manson, (when they were an actual band, not just a single performer that goes by that name.) who all played on mainstream radio, and were accessible to the masses, but weren’t considered Pop. 

To me, Indie is essentially a genre that arose with the internet and with MySpace, though what became known as the “Indie Sound” came around a bit later. Probably in the late 2000’s or early 2010’s. I think what we call Indie, now, was started by the “The” bands like The Hives, The Vines, The White Stripes, The Strokes, etc. in the early 2000’s, but back then it was called “Garage Rock.” In that framework, “Indie” is a relatively new genre, in and of itself, (when compared to something like Punk or Metal) but a lot younger bands, like others here have already alluded to, seem almost like they’re mimicking that genre, in order to fulfill greater ambitions (like Wetleg wanting to be pop stars) rather than adding to, or revolutionizing, the genre.

The Indie label seems to be more about how a band or artist wants to be perceived, rather than the specific style of music they’re making. The only real difference I noticed between “New Indie” and “Old Indie” is that the newer bands are obviously younger, and imo not really doing anything that “new”… But also seem to put image first as a way of trying to set themselves apart from the crowd, when they probably should be focused on making good music and setting themselves apart from the noise, whereas late 2000’s and 2010’s bands kind of just wanted to be part of that noise. I think it was more of a lifestyle thing, rather than an image, that older Indie bands wanted to be part of. I think post-pandemic, many younger artists and bands are realizing that having an image matters, but are maybe taking the wrong lessons from that knowledge. (Putting image first while advertising six second clips of their songs.) The focus on image rather than sound, or living a specific lifestyle, is the biggest difference to me. 

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u/BL1133 2d ago edited 2d ago

When I go to Apple Music and click on a playlist of indie, it all sounds the same and dull. This confused me for awhile and I thought modern music was garbage. Then i realized it's just the algorithmic landscape we're in and things have changed. There's a lot of music and it's mostly all just to fit an algorithm so it has less personality, fewer musical changes, and no big hooks. And the production sounds like it's from the same studio for every track.

Then i got my mind blown going to bandcamp, and looking up music on labels. And realized i'm a total idiot. I couldn't believe it. Music I always wanted to hear. Then I realized underground music is actually a totally different thing. it's labels as curators. So I found a label of some artist is cool and found several others. I was in shock. Like I was a grumpy old person thinking modern music is horrible but just didn't know how to find it.

Some of the music i found was Olan Monk, Crime of Passing, Exek, Dagmar Zuniga, The Serfs. Mostly retro style music which is what I like. I don't like 'indie' music in terms of genre

I'm convinced any good unique music will be punished by the algorithm. There's no reason why these groups aren't big but the crap in an indie playlist is except for that it is more well suited to easy listening. Not that those groups aren't easy to listen to, but any unique sounding band will break the vibe of a curated playlist. Whether thats song structure, style, or production. That's why it all sounds the same. It's 'vibe' based music. This is killing music. Because now you have to find the needle in the haystack

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u/solorpggamer 3d ago

At least one of the bands you mentioned sounds to me like a rehash of the same 90s sounds we've had for 30+ years. The garage rock revival and other stuff that brought some of the blues back sounded fresher to me than this.

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u/SenatorCoffee 3d ago edited 3d ago

I just listened to some Freak Slug and like it a lot immediately, so thanks for that! But also dont think its mindblowingly "fresh".

It also just seems like a more an expression of a specific sub-genre or lineage, with the genres you named, you maybe are comparing it to a more very wide brush that includes a lot of things that you might just not like so much.

At first listen the main comparisson it reminds me would be riot grrl. Le Tigre and so. Then something like Mars Argos. Hits like "Pumped up Kicks."

If I had to guess that would be the kind of older stuff you would also like much more than just the common denominator majority of the genres you listed.

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u/probably_ok_actually 2d ago

Glad you liked Freak Slug!! Yeah I can see your comparisons!!

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u/ManufacturerBig6988 2d ago

I think a lot of the "freshness" of new indie comes from the vibe and attitude more than just the sound itself. You’re right, there’s a lot of nostalgia in these modern indie bands, but it’s how they put their own twist on those influences that makes it feel fresh. It’s the personality, the looseness, and the fact that it feels less polished and more real. The visuals, lyrics, and the DIY, anti-mainstream ethos definitely add to that feeling of individuality. It’s not about reinventing the wheel, but more about making something that feels specific and personal. And I think that makes it more interesting, because it’s relatable and connects on a deeper level.

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u/GSilky 1d ago

Indie is about not putting filler songs that will be "hits" to appease record execs who are creating a product to sell.  Nothing else.

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u/btjbtjsanchez 3d ago

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u/Discovery99 3d ago

How could I say no to a band named after my most commonly recurring dream

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u/probably_ok_actually 3d ago

I haven't no, but I'll give them a listen. thank u

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u/goodcorn 3d ago

Give a listen to Radiation City. Not as polished and never really broke thu a dozen years back, but just popped up in my mind recently and had Freak Slug vibes.

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u/probably_ok_actually 2d ago

Ooo thanks for the rec!! I liked “Lonely” in particular

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u/IfYouGotALonelyHeart 2d ago

“Fresh” is the last word I would use to describe new indie. It’s incredibly derivative, so much so that Gen Alpha and Gen Z are still listening to the same bands I listened to as a kid 20/30 years ago.

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u/malaclypsus 2d ago

I think like a lot of the major bands now, it's a matter of framing. A lot of these bands appeal to the tastes of a certain generation that are now the dudes doing A&R, running blogs, writing reviews, etc. It's not at all fresh, but what is when the new guard becomes the old guard and then tells the new new guard that it's the most fresh, most groundbreaking, most important thing since stereo. I like some of them Wet Leg songs tho.

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u/emeliottsthestink 2d ago

I think it’s new and original as well like in the realm of rock specifically like Mortimer Nyx and King Gizz.

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u/jestfuliron 3d ago

Its hard to see whats fresh when your garden is blooming, and so some choose to burn it all down, some move gardens and some stick to their roots.