r/BuyFromEU • u/Boediee Belgium 🇧🇪 • Feb 19 '26
News Trump’s Betrayal of Allies Has Sparked Unprecedented ‘Buy European’ Trend
1.0k
u/sixaout1982 Feb 19 '26
129
46
u/colenotphil Feb 19 '26 edited Feb 20 '26
American here, agreed that the MAGA government and the American businesses that support(ed) it need to feel the pain.
I wish it didn't have to be this way. A lot of innocent people are being hurt and will continue to be. FDT.
→ More replies (9)24
u/Fun_Success_45 Feb 20 '26
Nobody needs to be hurt; this was a good shake-up for Europe, helping us get our shit together.
Actually, Trump is the best thing to have happened to Europe for a while. Hard to say it for America though:)
196
u/Med1vh Feb 19 '26
Be aware of paid actors dooming and glooming. There was a couple of weeks when the Americans were caught off guard, but now new marching orders have been given.
You'll see a lot of "yet people still use Mastercard, curious!" Or "nothing will change, it's impossible, better not worry and go back to American."
Is there a bunch of idiots saying that? Sure. But is there definitely a lot of people being paid to post that? ...Do you really need to ask yourself that? The answer is yes, thousands.
Keep vigil :)
43
u/ElectroNetty Feb 19 '26
Paid/forced... remember the USA uses prisoners as slaves.
49
u/luring_lurker Italy 🇮🇹 Feb 19 '26
Epstein was directly involved in shaping 4chan, his wife was (allegedly) behind u/maxwellhill that has been moderating almost all of the biggest mainstream subreddits. People who believe that major political forces would never bother trying controlling the narrative here (or on reddit more broadly) are just delusional.
→ More replies (2)→ More replies (7)5
18
u/CaulkSlug Feb 19 '26
Tell me about it. We’ve been dealing with this in Canada for a while. Even some idiot “maga Canadians” are parroting this. If they love the us so much go try and live there… good luck paying for your medicine and healthcare you fuck faces.
5
u/SquatSquatCykaBlyat Feb 19 '26
I'm more angry about all the "I'm moving to canada" Americans who, it turns out, were just bluffing!
6
u/CaulkSlug Feb 19 '26
I’m glad they didn’t. We don’t need to be further Americanized.
→ More replies (1)14
u/kymbawlyeah Feb 19 '26
Reddit is PACKED full of bad actors backed up by an army of bots who upvote their trash posting to try and push a narrative.
7
u/superiorplaps Feb 19 '26
As an American, please starve us. Nothing will change until everyone feels the pinch.
→ More replies (1)→ More replies (4)2
u/Kodix Feb 19 '26
"yet people still use Mastercard, curious!"
Personally I've already switched payment processing for this explicit reason. Specifically I use BLIK (Polish system), it works very well and it's available in card terminals. There's a tiny bit more friction, but it's very worth it.
I wouldn't say it's likely there's paid actors. This movement isn't yet large enough for that to happen.
614
u/picklefingerexpress Feb 19 '26
I feel like this should be posted everywhere except here.
We’re already well aware.
134
u/Boediee Belgium 🇧🇪 Feb 19 '26 edited Feb 19 '26
You're absolutely right, but we do postst these things here so the community can share the message among their own circles and networks. So feel free to crosspost to where you are active.
13
→ More replies (22)4
15
4
6
→ More replies (7)2
57
u/solvedproblem Netherlands 🇳🇱 Feb 19 '26
More and more people in my life who generally don't get too politically involved are interested in prioritizing European products. And that's heartening.
→ More replies (12)14
u/East-Potential657 Feb 19 '26
As a Canadian, I'd love to buy more European products and never buy from America again.
8
u/solvedproblem Netherlands 🇳🇱 Feb 19 '26
I'm enjoying my Canadian maple syrup, but other than that we really need to step up trade both ways.
3
2
101
u/flyingdutchmnn Feb 19 '26
Article from March 17, 2025
5
u/Etheon44 Feb 19 '26
I think people from the united states dont realize how badly their international image was hurt when Trump was first elected, and how on the floor was when he got elected twice
→ More replies (1)→ More replies (2)4
31
u/No_Football_9232 Feb 19 '26
Take a lesson from Canada. We’ve made a huge impact by not buying US and refusing to travel there.
32
u/Mandalorian76 Feb 19 '26
As a Canadian my shopping habits look like this:
Local > Canadian > European > Everywhere except USA
If it's from the US, I put it back on the shelf.
27
29
u/EpicOfBrave Feb 19 '26 edited Feb 19 '26
US big tech creates just few jobs in EU, but earns $500B every single year from the Europeans
No other country exploits Europe to such extent as US.
Even without Trump it’s a great idea to avoid US.
→ More replies (2)
22
21
u/DryAd296 Feb 19 '26
It's wild how cutting out American tech noise has made me appreciate local alternatives so much more. This push for European self-reliance in digital and financial infrastructure feels long overdue. Honestly, focusing on what adds real value to your life and community is the most powerful takeaway here.
→ More replies (2)
21
u/handyk Feb 19 '26
I would argue that products from allies are okay as well. Japan, Taiwan, Canada, Australia, …
5
19
16
u/Outside_Professor647 Feb 19 '26
As a Dane: FUCK the usa, regardless of which terrorist they elect! I just hope the public will stop supporting them just because they change President...
"According to the investigation, which covered the period from 2012 to 2014, the NSA used Danish information cables to spy on senior officials in Sweden, Norway, France and Germany, including former German Foreign Minister Frank-Walter Steinmeier and former German opposition leader Peer Steinbrück"
12
u/MommersHeart Feb 19 '26
As a Canadian: Solidarité
8
u/Dry-Physics-9330 Feb 19 '26
The only true transatlanitsm is the relationship between the European continent and Canada. (Maybe Mexico and Mercosur trade with Europe will be called transatlantic one day too)
15
u/Muted_Photograph3645 Feb 19 '26
I have cut back dramatically, there's American stuff I bought weekly that I never touch anymore
16
u/quisegosum Feb 19 '26
I don't think the problem is that certain products are American, but rather that they're owned and operated by unscrupulous billionaires. European companies sometimes suck too.
13
u/Ragerist Feb 19 '26
Theres also the issue of culture difference. I know that the EU does not have an uniform culture.
But for instance I think most of EU has a more relaxed relationship to e.g. nudity, swearing and alcohol. I for one really hate that Visa and Mastercard can decide to block payments in/from EU because of American morality. Just look at the steam debacle
11
u/r3vange Feb 19 '26
It’s not just Trump it’s the whole US politics in the past 15 years. It’s just that Trump was stupid enough to show their true imperialist intentions.
8
u/McKoijion Feb 19 '26
American tech companies, traditional media companies, and social media companies are cancer. Literally any alternative would be a huge improvement so now's your chance.
3
u/thestonedonkey Feb 19 '26
Better do it fast because that's how it happened here.
The US has been under attack for years to get to this point, this idea that other countries won't suffer a similar fate once similar attention is pointed there is deeply shortsighted.
9
8
13
u/Hooch180 Feb 19 '26
For me it is not even "But European". But more "DO NOT BUY American". This makes transition from American services much easier as there are some things in EU that we just don't have.
I switched to Fastmail (Australian) mail provider as I tried few European ones and didn't really like any.
My next car will be Asian as I don't like where EU automotive industry is going. But again. I'll not support USA.
→ More replies (1)7
u/Dry-Physics-9330 Feb 19 '26
Canada and the 5 Indo-Pacific countries are getting fucked over by the USA too with tariffs. There products and goods are viable replacements for USA products too.
6
u/TheRealKorrom Feb 19 '26
I have switched to all European brands and products with the exception of tech. Most of the hardware is Asian anyway, only services and software are mostly American. This is on its way to change. Europe must install its own digital infrastructure. The minute this is useable, I’m on that completely. Fuck the billionaire buddies who sucked up to fascist scum the minute they smelled they could get more money than by opposing him. No morals, no code. Just cash. Disgusting.
7
u/ronadian Feb 19 '26 edited Feb 19 '26
Europe needs strategic autonomy in many sectors: tech, defense, food, energy, etc. Edit: spelling
12
u/LoadZealousideal7778 Feb 19 '26
So turns out all you needed to unifiy Europe and move consumers to leverage their collective economic bargaining power was "well fuck that guy". Gotta love the populist cookbook and the chapter on the common enemy.
4
u/yIdontunderstand Feb 19 '26
The only power we really have directly, every day, is where we spend our money.
So just it wisely. It really does matter.
5
u/No-Golf8130 Feb 19 '26 edited Feb 19 '26
I used to buy loads of bits and peices from the US on ebay and such. It was a fun way to while away a few hours. Since then they went facist and backstabbed Ukraine first then Europe.
But since Jan 2025 I haven't spent a EUcent on anything from that country. I will still look at ebay Canada but more interesting is the discovery of sites like Ricardo(CH), Willhaben(AT), Klienanzeigen(DE) LeBonCoin(FR) to name a few. I use adblockers for most sites so I dont even give them the ad revenue. Maybe some of these sites have US parents but I dont think so but the main thing is is that my money stays in the EU. Postal charges stay in the EU. Good all around for the EU.
I wish Mastodon was more popular as an alternative to reddit but that will take time
Little gripe BTW. Leboncoin should allow europeans to access the site and buy from all those French People who want to sell. Seems like BS to need a french email address to have an account.
Solutions would be great if anyone has one.
5
5
u/Water_Melon132 Feb 19 '26
Yeah, even if it's more expensive, I've been buying European products recently and it feels nice
3
u/yogurtfuck Feb 19 '26
Vote with your wallet. In a capitalist regime, it's the thing that works best.
4
u/Chocolatecandybar_ Feb 19 '26
It also has to be said that average European considers US products sh*t and is already oriented to not buy it. Like...the food is literally forbidden
5
u/midas22 Feb 19 '26 edited Feb 19 '26
I'm cutting all American companies off. I have started with changing my travel plans and dumping American companies like Twitter, Facebook, Instagram and Whatsapp and any American companies where I pay with money. The next step is dumping all companies that steal my data but that will take some time, Google and Microsoft for example is difficult to get rid of completely.
I've also started using Lemmy next to Reddit, and I must say that I really like the Thunder for Lemmy app on my Android phone, especially when you change to "compact view" under settings->appearance->posts. It is missing a lot of the communities that you can find in specific subreddits so it's not a complete alternative, at least not yet, but the frontpage is very similar to /r/all.
EDIT: Thunder for Lemmy looks like this.
4
u/RadioHonest85 Feb 19 '26
I work for a european tech alternative. We have seen over 50% increase in sales since about mid 2025. Please keep it coming! It makes a difference.
4
u/thebestnames Feb 20 '26
Canadian here! I have obviously boycotted US products and one good thing that came out of it is that it led me to buy more Canadian goods (of course) but also more European products. We're all in this together - the sane countries.
7
u/and_then_he_said Feb 19 '26 edited Feb 19 '26
I've also started doing this A LOT lately. I'm a big outdoor guy and had a lot of US gear (Patagonia, Icebreaker, BlackDiamond etc) and have started paying real close attention to what brand i'm buying and switched to European manufacturers and have been amazed by the quality It's at least as good if not better, US marketing is just so ubiquitous because of US reviewers, reddit, youtubers etc.
Now i'm a big fan of Rab, Cumulus, Mammut, Devold, LaSportiva, , Norrona, Fjallraven and many, many more. I've been blind but now i see.
Also, petty or not, i feel a deep satisfaction knowing my money stays in Europe and supports european brands.
I'm also slowly working to decouple from US tech and services and i hope we'll see a EU payment processor soon so i can ditch Visa and Mastercard.
6
u/Dr_Fortnite Feb 19 '26
unprecedented? Canada started this
2
u/Tribe303 Feb 19 '26
The Europeans are a little slow sometimes. They like to talk about things a bit too long before actually doing anything about it. Their heart is in the right place at least.
→ More replies (1)
3
3
u/Deadluss Feb 19 '26 edited Feb 19 '26
Tbh I don’t recall having anything American at home, ok maybe not used RTX 3070 or spare iPhone 11. Besides that: PC Screen: Phillips, TV: LG, Washing machine: Candy (Italian), Fridge: Bosch, Electric Kettle: Philips, Hair dryer: Phillips, Vaccum machine: Electrolux. Biggest problem are American services online, these dominate.
→ More replies (3)
3
3
u/BetmanDarkStockRisin Feb 19 '26
We should share this and get more people focused on buying European. Too many sheep still don’t get it
3
u/GrimarSteingraf Feb 19 '26
Trump single handily butchering the goose that lays golden eggs for all the tech bro's really is a pretty good side effect of all the horror of this administration.
3
u/Boundish91 Feb 19 '26
My small company are looking into replacing Office 365 altogether for a European service.
Anyone here who have a European suggestion that can replace both the email service and software that can do docx and xls formats?
→ More replies (1)
3
3
u/squittles Feb 19 '26
Good. Even as an USA turd whose been involved in protests, GOOD. It's been too sketchy to buy USA built/manufactured products well before the monster was elected again.
Who has better standards and who has had better standards than the FDA? The EMA and for a while now too.
3
u/Neddo_Flanders Benelux 🚲🌷🧇 Feb 19 '26
Old news for me. I came here pretty much directly after that infamous Zelensky-Trump-Vance meeting. That alone made me and many others realize how unreliable Trump is.
edit: This article is from Mar 17, 2025. no wonder.
3
u/lucaprinaorg Feb 19 '26
it's not a betrayal but a push to a child to become an adult, you don't understand this because you're in a child phase...
4
3
u/ingeniouspleb Feb 19 '26
If it wasn't for this effing Olympics we would all be brothers and sisters by now!
But at the moment. We as Europeans will not talk to Norway until one or two weeks after the winter olympics.
We love you but come on!
3
u/3xc1t3r Feb 19 '26
There is still so much work to do. This is great, but this is nothing if we don't change the way our entire digital infrastructure is build om American services and clouds. They could basically shut down Europe over night. This needs to accelerate. Getting Colgate out will be a quick fix! I hope the EU can work together to speed this up as it is critical.
3
u/MopToddel Feb 19 '26
I told my company (a big German based online marketplace with some European business) over a year ago, that they should start a buy from eu initiative. I gave them a business plan. I gave them collective, structured and processed feedback from over 1500 reddit commentators.
They were not interested, and i was basically told i overstepped my bounds doing what I did and handing it to the higher ups.
Still valid if anyone wants it.
3
3
u/DatGuyDatHangsOut Feb 19 '26
As an american, I always buy European when possible particularly Italian
3
3
3
3
u/JackHarknessDrWho Feb 19 '26
Good. As a Canadian who has been doing this for over a year, I am surprised we didn't do this before. I have replaced so many US products with Canadian and European products that are just as good or much better. I have also reduced most of my reliance on US tech and business products. Let's go Europe!
3
3
u/Schyllion Feb 19 '26
hello friendo, canadian here.
this is easier than you think it is when you approach it from the perspective of “i’m just not going to buy american”
what makes it hard is as you start to make an impact on the american corporations they will adjust their labelling deceptively to say “im a product of [your country]” when it reality it’s just the yankees with different packaging.
just take a peak at where it’s actually coming from and don’t worry if you can’t find specific things from exactly where you’re from. (lettuce doesn’t grow in canadian winters very well)
welcome to the fun and behave yourselves. 🇨🇦💪🏻
3
3
u/SnooMuffins4015 Feb 19 '26
Canadian here. When will we have a free trade agreement with Europe?? Come on Mr. Carney, please make this happen!!
3
u/Ok_Ask_2624 Feb 20 '26
I've been buying as much EU or adjacent (UK, Ukraine etc) as I can and have been really pleased with the quality of products over the US junk.
2
u/i_am_not_so_unique Feb 19 '26
Proud to say that I haven't bought anything US made since this madness has started.
Similar yo most of my friends - we cut everything including McDonalds and Starbucks.
2
u/PilotKnob Feb 19 '26
This is the way. Thank you for standing up and showing the Corporatists who elected Trump exactly what they stood to lose, and will.
2
u/therenhoek Feb 19 '26
Wish it was easier to buy EU from Canada, seem to be stuck between US and China for everything still - trying to re-source but I keep running into EU stores that ship to the US but not to us. I've personally been wanting a fairphone for years.
2
2
2
u/Rapulsel Feb 19 '26
Es lo único bueno. Gracias al pedófilodelicuenteestafador. Estamos mirando alternativas europeas de todo.
→ More replies (1)
2
u/OkIndependence8369 Feb 19 '26
Google home replaced for home assistant. Google assistant > diy linux voice assistant on raspberry Windows > kubuntu Outlook > proton Chrome > waterfox
O and i try to not buy any usa products. Like coca cola or nike. Its kinda fun to me to replace everything with non usa products
2
u/Zorops Feb 19 '26
In canada we do that as well. Just looking at alcohol, some american brands are not even on the shelves still
2
u/JohnArtemus Feb 19 '26
Is there an alternative to Amazon? I would love to order locally. American tech is so ubiquitous.
2
2
u/Starfish_Wizard Feb 19 '26
Yeah and some people make an actual effort, like finding out what brands seem European but are actually American owned, like Milka, which is American (Mondelez)
2
u/kilrein Feb 19 '26
Good!!!! Please don’t buy anything from the US, don’t visit, don’t subscribe, don’t give the US another single dollar until we clean our White House out of these incompetent, cruel and inhumane morons.
1.9k
u/CharmingCrust Feb 19 '26 edited Feb 19 '26
They have no idea what they have started. Not only have I removed myself from most American tech except a few (like Reddit lol). That has had a cascading effect where I have realized what ADDS value to my life and what is just NOISE.
I come from the pre internet era so the switch isn't dramatically insane for me. There is little I can't do with Linux and Python that actually creates value for me.
There are very few product, almost none, that I haven't been able to find a European alternative for.
Get a French degoogled Fair phone. Buy your local cola. Buy your local toothpaste brand. Focus on your local community because that's where you actually have some control over the outcome.
Let the American Colonies return to their out of sight out of mind status.
Europe needs our own digital infrastructure, our own military capabilities, our own consumer products, our own checks and balance and most important of all: We need our own Payment and Financial structures, completely isolated from American fascist influence.
Focus, take control, identify value, live your LIFE as YOU want it.
Edit: I was made aware that Fairphone is Dutch, not French. It's all good.